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Ronaldihno Losses Coca-cola Endorsement For Sipping Pepsi

Ronaldihno Losses Coca-cola Endorsement For Sipping Pepsi

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Coca cola just ended its expensive relationship with the Brazilian star Ronaldinho after he sipped from a can of Pepsi during a news conference.

Details from World of Sport:

Ronaldinho stunned Coke chiefs by turning up at a press conference and sipping nonchalantly from a can of their arch-rivals’ fizzy pop. Furious bosses at the Atlanta-based firm immediately demanded that the plug be pulled on his huge endorsement deal, according to a report in the ‘O Estado de Sao Paulo’ newspaper.

“The fact that the player has appeared with a can of Pepsi was the straw that broke the camel’s back,” Coca Cola marketing chief Marcelo Pontes told the paper. “The sponsorship had become embarrassing.”

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I Am Ayex The only reason I haven't posted it is cos it aint TRENDING. I love posting what matters and the reason it isn't trending is b'cos its not important :-)

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