Home Entertainment Open Letter To BET – African Entertainment Should Not Be Ignored, Ridiculed & Embarrassed
Open Letter To BET – African Entertainment Should Not Be Ignored, Ridiculed & Embarrassed

Open Letter To BET – African Entertainment Should Not Be Ignored, Ridiculed & Embarrassed

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Dear BET, I hope by the time this letter is published, you would have offered an explanation as to why their award for best International Act, Africa is given to whoever wins backstage or hours before the show starts instead of on stage during the main award show. Indeed, an ‘explanation’ has come.

BET Awards

BET maintained in a post on Instagram that they presented the best International Act, Africa award to Ghanaian artiste Stonebwoyb on the main stage.

This is simply not enough!

The BET (black entertainment television) awards are considered by many to be one of the only mediums for artists of African descent to get the deserved recognition for their artistry. Why then do they choose to blatantly disrespect African artists by handing them their awards at pre shows, backstage or even hours before the main event?

The prevailing opinion amongst fans of the network is that ‘they simply do not give a damn about African entertainment or their stars.”. In my own personal opinion, that is simply not true. The fact that BET even included a best international act Africa award shows how important African entertainment is to them. Also, since their introduction into the African market, they have constantly used their platform to promote African artists abroad. Kudos to them for this. But still, it’s not enough reason to treat our artistes as second class citizens. Treat our artists the same way their colleagues are treated abroad. If not for anything, consider the fact that African entertainment has come of age. I mean our artists are starting to compete with their international colleagues in terms of output. By this I mean, the quality of work our guys now put out is constantly improving something that BET has always commended. Now the only difference between a Wizkid and Chris Brown video is the artists themselves.

If BET feels presenting the award on stage would mess up their programming schedule, they could go the MTV route. MTV also has a Best African Act award category in its annual MTV Europe Music Awards and it presents the awards to the winners right on the main stage. Nigeria’s Dbanj, 2face and S.A’s Freshlyground are example of acts that have won the award. The award category was retired in favour of the MTV Africa Music Awards (MAMAs) starting in 2008. But it made a comeback in 2012 with Kenya’s Sauti Sol winning the award in 2014.

MTV also took their appreciation of African entertainment further by creating the MTV Africa Music Awards (MAMAs). Even though MTV has their own issues with regards to our artistes, at least their MAMA awards platform is helping in getting more recognition for African music abroad.

I’m also glad our artistes have not kept quiet about it. Fuse ODG sent out a tweet saying “Dear @BET, the reason why I didn’t come is because you give our awards backstage! You have no respect for our hard work and achievements.” Yemi Alade followed suit. “By the way, @bet_intl Africa is not a country.!!! ..it is wrong to nominate huge African stars and publicly try to humiliate Africa. Why on earth is the African category of the awards held hours before the “main event? if African artists are not worthy in your sight.”

Yemi Alade went further calling for the cancellation, deletion and omission of the category, if the winners will not get a chance to receive their honours at the main event.

“Pls by all means cancel, delete, ommit the “best international act (Africa) category out of this glorified award. This is wrong!! Wrong wrong wrong wrong.” Wizkid rounded it all up. “Lol So I’m hearing BET is mad cos I didn’t come for the pre shows and interviews! Lol. I love u all for what u do for black entertainment worldwide.I respect the fact u guys do this every year.i know it’s not easy.I understand. But I won’t be attending ur preshows and nominee parties if I’m getting the award at 10am before the main show.” He said.

Since BET introduced the best international act Africa category in 2011, a total of 5 Nigerians and 2 Ghanaians have won the award.

I just hope BET makes amends for their actions concerning this matter. African entertainment is to important to be ignored.

This article was written by ‘Bisola Alawode. ‘Bisola is a journalist and PR consultant. He can be reached via his email address [email protected]

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I Am Ayex The only reason I haven't posted it is cos it aint TRENDING. I love posting what matters and the reason it isn't trending is b'cos its not important :-)

Comment(71)

  1. African artists are damn fucked up…i said, they just assholes ..Why.. coz they try to dress like real niggas e.g JayZ or Chriss Brown or Rick Ross or Beyonce wen performing on American stage.. my friend, they all become wannabes.. when tha audiance hears its an African from mainland comming to perform they no and expect African style.. not Wannabe Timberlands, and fake leather jackets and Baseball caps with poor embraced american accent… Mark my word, This African artists that come to BET just to go back home and let tha studios give them all those fake interviews as they answer with a 10 day accent fro America… I warn you use that little u gat my brodas and sisters to boost up comming artists and only attend Africans Music Award if not there tell Mugabe and Museveni.. they can organise it in Nairobi,Kenya

  2. Its just a case of racism,no need for any explanation,Africans should come and do their thing here in Africa and forget those walking corpse in human form with their gay rubbish.

  3. I just think our African artists should just not attend the awards..receive it on Skype or something..it is a pretence played by Americans..they play according to the whites but come out on the forefront as “BLACK”..it doesn’t change us africans if you call yourselves “African Americans”..we know it all began but for the record our artists are talented..they do not need to swear on a beat to make nations dance. We are blessed with or without America..shaa

  4. You shallow minded fool @Hakuna.
    Who the hell told you that the jiggas, the Chrises and the boyounces are real fucking Americans… and Who the fuck told you that those style is called American style… It’s called fashion, you fool. How much have the beyounces and the jayZs labeled themselves with a unique way of dressing like Jackson. You’re name’s even way foreign to an American or British, yet I’m sure you wear fucking suits,fucking trousers, and even fucking pajamas to bed. Do u know their origin?… you fool… trace your fucking name to it’s root and you’ll know your fucking root, SHITASS

  5. really african artists are underrated, wiz kid did something so normal for not attending…. ..@hakuna matata dont be fool wajifanya mjuaji kumbe we nimatako

  6. Hakuna Matata is a fool and a he goat,shout to fuse odg and yemi alade for repecting and standing for justice when i first obseve this was last 2years and i taught africa artist are brainless until now, the bET award is just an award like our beautiful Headies only if we value and see it like that, in recent times nigeria’s ‘A’ list do not attend the headies award ceremony because they feel it no a BeT or Grammy award party and it’s very wrong the pueto rican have an award all the latino grammy and it is celebrated as if it was the really grammy,if we value our thing we can all so have a category for best international act at the Headies and also give them awards just like that……..Be Proud Of Yourself Africa

  7. Am proud of our african artist for having the pride to maintain their principles,that they can not be treated as underdogs…………don’t attend their fucking awards………our artists made it without BET,and they’re going to be recognized without it,….as they’ve stated earlier AFRica is not a country so our artists already have enough fans to be known worldwide even if it takes us all to forward/share their efforts via social media…..

  8. BET can suck my d*** dats y I never watch their stupid shows. We all should just ignore them and let them live in their little world

  9. Black on black racism lol, All my african artist why attend the event if you not the main image? Just chill at home and wait for a call if you won. BET why put the African category if you don’t want them on the main show?

  10. I don’t give a FUCK about you stupid BET awards… We gone channel O music awards down here in africa and we rock all y’all mathafuckaz. ‘We don’t need you stinky shits!!!

  11. There is a kind of hate and inner_hate some african americans hold against africans. They think we’re gulties for slavery and for the fact ancestors have been deported. We don’t need their awards, we’re better…

  12. Hakuna ndiwe galu…I mean u are a dog…my fellow Africans let’s do our own thing don’t mind those satanicxxx

  13. Hakuna u are a dog…my fellow Africans let’s do our own thing don’t mind those satanic

  14. in ma country uganda, dat hakuna matata is just aplace where pork are sold,so dont mid his wordz hez just filled wid pork in his head no brain,and dat BET,its just abullshit, we africans know dat our atists are taletend no need 2go dea.com

  15. I don’t give a FUCK about you stupid
    BET awards…I
    don’t need you stinky shits!!!why you Do that to africa people mara shit man

  16. True. These black Americans pretend to be black…. The real blacks are the Africans who are treated like pests. Just erase the African Act and please don't embarrass our hustlers any more. We appreciate but the sad thing is that their CEO is "black". And …. urghh hypocrites

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  18. why should you honestly stand on your heels crying foul on an award which is not yours? make your own african BET than begging your way into BET……smh

  19. fuck em black americans. i have always hated em so badly since they are just absurd and immatured niggas. who the hell do those motherf****** think they are? huh! they try so hard to tarnish africa but to hell with em coz all they tend to be is great pins in our assholes. Africa is way too much ahead and hence we should think of how we can completely do away with their absurdity and move on with our own lives without em. Am so very proud to be a kenyan and an African too coz to be frank, being a black american is a disorder coz they all suck… (No hard feelings, i just spoke my mind out)

  20. all the black americans have to do is to grow up coz their upstairs’ aint so good…And keep in mind that we are so proud of our race since being an African aint just an occurence or something, it’s a calling… Hope their medulla oblang’ata would get that

  21. africans americans don’t think ur difrent from us,we are far mothan u think,and dn’t foget ur root where u com from the freedom u have their is notin cus u guy are stil f***ng slave but we are nt .

  22. My opinion, they(black Americans do not deserve all this attention, theirs is only using abusive language in tha name of entertainment

  23. The truth is that these African-Americans they pretend to be Africans while the real Africans are still back in the African Continent following their Culture,Religion and all their African Ethics. God Bless the real Africans , God bless Malawi, Amen .

  24. @hakuna don’t let ur stupidity n ignorance out grow that little gnut of a head…. n to all ma African bradas thanx for #loyalty ……ain’t nobody like the original human being an AFRICAN

  25. @ Hakuna:u r a [email protected] boss:wake up !!!!!! U r making the awards to stink.fools!!!!!!!!!!!!!!!!!!!!!!!!!!

  26. since they hv seen our artidlsts making it to thea level, they fill bad and thats why they try to show out that they a still down. but wat i know is that we africa we have talent and no one in the world can compete with us. the inly thing they hv in life is fame which they get after selling their soulz. thats bulshit. me i still call them white men in black mask

  27. Hakuna matata,you f**k up badly and totally for publishing such rubbish. How do u classify or think about our African artist?? Total racism. Fuck BET!!!! Fuck you hakuna!!!

  28. That’s why up till today the white men keep on seeing them as slaves..Am too ashamed to be in thesame category with them.

  29. hey black americans reason i cald you that is coz you are not african americans just black fullstop.c we got to america flying bussines class and back to africa same not in a slave ship where your brains sunk as you got shipped reason the first african american president had to be african from kenya to be specific not the black one luther king dreamed of though he got fucked up there and allowed gay marriges HATE fags btw all am saying its our time now we dont need ur little awards we already good for ur awards i think you knw that and you just scared #hollanairobikenya# city under the heaven peace

  30. This doesn’t surprise me coz we hate each each frm da beginning dats Y the whites cn control us. @BET u mixed business wth politics whch z bullshit!

  31. fuck those white bitchez n their awardz too shout out to yemi n fuse odg thanks for giving Africa its respects man fast of all we can have our own awards to shown them that they ar brats stuppid freaks

  32. we blame dem alot de fact is we are not also ready to organise big shows like that to appreciate our eentertainers…lets try den we nominate dem too……..and see weader dey will come for the awards?

  33. Can some one just give us Credit please?
    I can’t believe despite all our hard works we could still be treated like this by BET??? Then tell me why MTV should even think about us left alone considering our hard work ???? In my own opinion I will say if they do this next year our artistes shouldn’t attend since all they can afford us is a backstage award or early meeting before main event award what an errand nonesense!!! # one thing I know is they are jealous of us cause we are grown tongue out jare# I’m an artiste too I know the pain!

  34. MY ENGLISH IS NOT GOOD BUT LET ME TRY TO EXPRESS HOW I FEEL ABOUT BET.
    First this BET award is not for black as respect and support for us anymore, this is for the artists who obey the rules and needs of Freemasons, if you watched the 2015 show you will they put the symbol of pyramid and eye while chriss brown and Omarion performing, Dear African artist: we have everything in African we have to proud of, we have a good music, beautiful people, nice and natural places why we praise America? do we think every best thing is in America? let tell you something, BET what they do to Interwhatever ACT is to RUIN and Destroy minds of African musician so they can feel they are not the best compare to American Artist which to me is silly and stupidity. They try to underrate our artist so they can use us by low price, and what they do is prepare our artist to obey satanism rules so they can be like those dump American musicians and gays stuffs, My advice to you guys Do not attend their shows and if they want they have to add more categories like West frica, central Africa, East Africa and south Africa and suppose to be on main show, by the way we dont them, we good as what we are, they jealous now because our radio stations play our music not theirs anymore, FUCK BET

  35. MY ENGLISH IS NOT GOOD BUT LET ME TRY TO EXPRESS HOW I FEEL ABOUT BET.
    First this BET award is not for black as respect and support for us anymore, this is for the artists who obey the rules and needs of Freemasons, if you watched the 2015 show you will they put the symbol of pyramid and eye while chriss brown and Omarion performing, Dear African artist: we have everything in African we have to proud of, we have a good music, beautiful people, nice and natural places why we praise America? do we think every best thing is in America? let tell you something, BET what they do to Interwhatever ACT is to RUIN and Destroy minds of African musician so they can feel they are not the best compare to American Artist which to me is silly and stupidity. They try to underrate our artist so they can use us by low price, and what they do is prepare our artist to obey satanism rules so they can be like those dump American musicians and gays stuffs, My advice to you guys Do not attend their shows and if they want they have to add more categories like West frica, central Africa, East Africa and south Africa and suppose to be on main show, by the way we dont them, we good as what we are, they jealous now because our radio stations play our music not theirs anymore, FUCK BET

  36. Hey BET was made in Amerika for american artists of african descent.not africans.so africa shud start there own Television award like MTV or so.dont bother BET

  37. mi i think we all d same just colour difference disturbz us buh i think we rock better than americans.americans stop discriminating us coz even an african president rules yuh showing we have all the powers.why dont yuh ask yo selves y blacks most rock in america?its because d deginity we hv and d truthness in us!!!!!!so whites just trust us coz we hold d light for your future to b successful too.so think about it before its not too late and stop killing the blacks

  38. It is so sad that what what they call Black Entertainment TV is not reflecting what it sounds , they have forgotten there roots and they have copied all ill manners of their former masters. And i believe our loved, now sleeping African Activists must be crying six feet down where they are or in heaven.
    You cannot invite me at your party among your guests and make me seat in kitchen or behind the perimeter fence and you serve me from there. You better not invite me at all. i think Time for Africa for Africans is now, to tell our own story.how can you fight segregation.and when you have division with in you your selves.how can you say you want equality when you are not practicing it your selves. how can you tell your friend to clean up his house when yours is rotten ???

  39. For Godness sake why do african artists attend American music awards and receive da awards backstage,seriously why why why can’t u see ur humiliated,stepped on with mud and not valued…..besides wats da purpose of going to receive awards of dat nature.we are proud of u here in our motherland u dnt need to be humiliated.

  40. Africa is gold , the that our music got into their ears means that our hard work speaks ,let the negroz wait for the new era , coz our music has got sounding origin and identity ,lol:O

  41. the problem with us main land africans is that most of our famous artist are copying the afro american style.I think this’s a reason they don’t respect us.if we come out with our traditional ways,I bet u they will be astonished and we wouldn’t need any recognition from them as they wouldn’t even be able to rate our music.all that afro american music is a bullshit mix of computer musical instruments and fake voices.I don’t even know why real africans are copying that meanwhile we have original music.the earlier we come back to our roots,the better respect we’ll get from the world.

  42. This is hilarious and don’t even know where to start from. Some Africans are attracted to baseless issues and are easily mislead by “they say they say”. No wonder war are easily started in our countries. Before we start insulting and humiliating ourselves have we asked why that category is not aired ? Is it the only award that is not presented on stage during the program? How many awards are aired or presented on stage out of the many categories? From what I do surely know and I’m sure the Yemi , wizkid and Fuse OD and the rest also know that not all the awards are presented on the stage. Just the core ones however best international act is not the only category that is presented backstage. I understand we deserve to be accorded that honour but if otherwise should it be an issue? Why not pray for our countries. Why not pressurize our youth to partake in the politics why not educate ourselves, why not reduce immigration, why not campaign against certain acts why not stand united and be a bit original Blacks

  43. Your comment..l ever thought Americans were proud of their roots l mean where they came from they give the awards on back stage am so sure it only applies to Africans, of late we Africans have come up with a very interesting form and trend of music #afro_beat l mean if we press even harder we will end up realising that we can do even beter with the absence of them wake up Africa

  44. Your comment..hey people there don’t respect the talent the we africans have you know..Take rick ross that man know just how hard things are in africa and he respects as a human…So if BET does that then it ain’t a black entertainment television show but fake..

  45. Come on guys, we have a rich continent with sublime and diversify cultures. We should recognise dat and let this BET Award issue.
    Polishing yourself over our genuine talents is necessary. There is no world of music if there is no Africa, we all should ask BET their legendary list.
    And we are still the Buffalo Soldiers

  46. And to think BET is all about valorising and recognising our black talents, ofcoarse not everybody who is African is black but who says black thinks of Africa straight away,so plsss BET kindly follow the footsteps of MTV and so u knw Africa is in no way a country, the Chris browns, neyo and the rest of them are all blacks so are our artists.

  47. African Artists have done very well to have express their feelings. The Americans don’t respect the Africans. They have forgotten most of the hip hop stars are black and any blackman route is from Africa. Grammys award is for the white and BET is for the blacks so they should think.

  48. Its really amazing that as Africans we share common feelings where we have been treated as sub terrestrial beings even at awards ceremonies . I do not condone the treatment either. What leaves a lot to be desired is the failure by Africa to come up with practical world class awards, sports,functions etc,which leaves the whole world cheering Africa. Why can’t Africans sponsor and originate such programs. In the event that these awards or functions, they are either replica of the western programs albeit with pathetic sponsorship, or even done they carry a regional undertones. Southern Africa is never treated in good faith by the north, or the East by the West vice versa. I have seen and witnessed in the Soccer games. If as Africans, can not come out of the vices we have created for ourselves, how then do we expect the a west to respect us. Every day we have take our begging bowl to the west, for almost everything, be it a function or politics. Beggars no matter how good we never be treated equal with the benefactor. Objective and world class thinking is required by Africans for Africans

  49. wow people with no roots can afford to embarrass Africans who know their origin???lol when they get to know their origin,then they can come talking to our wonderful African artists.to our African artist,we love and will always support you.xoxoxoxo

  50. The so called name of the So called American in quote “Hakuna Matata” is a swahili native word which could mean “NO PROBLEM” with origin from Kenya thus if not mistaken He is from Kenya as his roots or an Arab world who colonized Kenya back in the days then during slavery………… Above all am proud to be an African native Origin (Ugandan in quote) and Honestly this issue requires we all Africans to embrace on our own label coz i believe we are so way better than this goons unless they come out and show the respect of where their great grands surfaced from……..For God & My Country!…….1love

  51. Ah! Look @ yall runnin ya mouths again, Africans hav bcum way too lazy, we always want to seat baq at home nd enjoy evrythang as a result of a Western or White struggle..

    Y havnt we put up a heavily yearly publicized show to invite nd giv cash nd awards to America or to other people frm Asia or Europe? We always want people to sweat it out for us..

    Wizkid,Yemi Alade? What do dey do? U call that rubbish dey do musiq? For how many years can any1 of u repeat their songs in their respective 1st album? Hear their lyrics, read in between d lines, only 2face’s lyrics is standard, He has sumfin upstair.

    Those our African brothers in d U.S did wel to atleast giv us an invitation, hav we thought of reciprocatin d gesture?

    All you African artistes can go nd commit suicide if u dont lyk d treatment.

  52. Hmmmm look at DAT mumu too
    Ur friends are talking sense and u are there talking sh**t
    Am surprise why they count u too when counting #human being

  53. What our african artists are complaining about makes sense, but, the BET was not founded with pure African music and African Artists in mind..so, pls, instead of complaining, leave BET alone and create your own awards and make it popular here in Africa…

  54. Seriosly I think from all that haz been said I believe we Africans should come to the realisation of the fact that we are lazy and lack planning,if not why should we cry foul if BET didn’t honour us…we ought to create a platform for ourselves too…and like one Guy said let’s face the bitter truth some of our so called artistes expecially in Nigeria are mediocres,they have no business singing…their lyrics sucks and very annoying @ times,if we want them to notice us then we need to buckle up and let real singers and musicians that know what music business is all about…music is not about jus the beats alone but the lyrical content…

  55. dlaw,golden and blood ur stoop so low by calling hakuna matata stupid u ignore the fact that u naijas r just fake so thumbs up hakuna matata#team Kenya ……n Kenya can a bet for all y’oll fakes wanna bs

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