Academy of Television Arts & Sciences has announced that short-form digital productions will now be eligible for The Emmys, which means performers on YouTube and other video streaming social media can now lay hands on the prestigious award.
While at least two separate awards already exist for online-originating content, the Webbys and the Streamys, both of those institutions choose their winners via a public voting process.
The new Emmy categories (including Outstanding Actor and Actress in a Short Form Series and Outstanding Short Form Series, Variety) will mark the first major awards for such content voted on by fellow professionals and industry peers.
This system is thought to prioritize professional appraisal over the fan enthusiasm that has thus far driven “stardom” in digital spheres, where the immediacy of likes and clicks can often favor the loudest voice over the one with something to say.
Ads - Advertise Here