Chief Content Officer At NGTrends.com
The Chief Content Officer (CCO) oversees all marketing content initiatives, both internal and external, across multiple platforms and formats to drive sales, engagement, retention, leads and positive customer behavior.
This individual is an expert in all things related to content and channel optimization, brand consistency, segmentation and localization, analytics and meaningful measurement.
The position collaborates with the departments of public relations, communications, marketing, customer service, IT and human resources to help define both the brand story and the story as interpreted by the customer.
Ultimately, the job of the CCO is to think like a publisher/journalist, leading the development of content initiatives in all forms to drive new and current business. This includes:
• Publishing of content.
•Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print and in-person.
•Mapping out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why. Continuous evolvement of strategy is a must.
•The development of a functional content calendar throughout the enterprise verticals, and defining the owners in each vertical to particular persona groups.
•Supervising writers, editors, content strategists; be an arbiter of best practices in grammar, messaging, writing, and style.
•Integration of content activities within traditional marketing campaigns.
•Conducting ongoing usability tests to gauge content effectiveness. Gathering data and handle analytics (or supervise those who do) and make recommendations based on those results. Working with owners of particular content to revise and measure particular content and marketing goals.
•Developing standards, systems and best practices (both human and technological) for content creation, distribution,maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies.
•Leveraging market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioral metrics.
•Establishing work flow for requesting, creating, editing, publishing, and retiring content. Work with technical team to implement appropriate CMS.
•Conducting periodic competitive audits.
•Supervising the maintenance of content inventories and matrices.
•Ensuring consistent global experience and implement appropriate localization/translation strategies.
How To Apply: Send CV To [email protected]
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