Instagram, the photo sharing app owned by Facebook has debuted a new logo.
The previous one, a retro-looking camera, and one of the most recognisable tech logos out there, has been replaced by a background swirl of sunset colours (orange, yellow, pink, purple) and a white outline of a camera. As if the camera was murdered, and chalk was drawn around its body. Murdered at sundown.
Here is the new logo:
The new logo was announced via a blog post, a longer post on Medium from head of design, Ian Spalter, and also a short introductory film. The kind that is usually intensely annoying, but actually this one is quite cute (warning though: the end has a lot of flashing and intense colours).
The blog post asserts that the “Instagram community has evolved over the past five years from a place to share filtered photos to so much more – a global community of interests sharing more than 80m photos and videos every day. Our updated look reflects how vibrant and diverse your storytelling has become.”