On Monday, August 1, 2016, it was reported that Nigerian superstar D’banj had left Mike Adenuga’s GLO telecommunications for rival MTN.
The singer later in the day confirmed these reports to be true by announcing his new venture with MTN on his IG page.
The ‘Oliver Twist‘ singer announced a venture (via his record label DKM) with MTN to create a platform for creative people called Cream Platform.
“A partnership with MTN and DKM to launch a platform of Visible hope for the creative industry where Creative contents will be found , housed , financed , nurtured , published , marketed , distributed and Sold with track-able Monitoring by Content owners without leaving their comfort zones. Supported by Bank of Industry” announced D’banj on his IG page wwith this photo.
In 2009 D’banj signed an endorsement deal with GLO and it was reported to be worth N70m.
The following year D’banj reportedly asked for more money which ultimately led to the telco dumping him and signing Psquare for a contract worth over N100m.
3 years later D’banj bumped into Chief Mike Adenuga which led to the singer re-signing with the telco. His endorsement deal with GLO has now expired.